ADIDAS AND MANCHESTER UNITED RELEASE NEW HOME KIT FOR 2016/17

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Adidas and Manchester United have launched the club’s new home kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath Lancashire and Yorkshire Railway Football Club.

In the second year of the partnership with United, adidas has taken cues from the club’s illustrious history, with a two-tone red-split design evoking the two-tone Newton Heath kit of 1878.

The official coat of arms for the City of Manchester was the basis behind the idea for the honeycomb graphic that knits together the two red block designs on the shirt. It was inspired by the worker bee which appears in the crest and originates from the Industrial Revolution, in which Manchester played a significant role. The strong work ethic of the city is also part of the club’s DNA, instilled in the players whenever they pull on the red shirt and represent the club.

The new 2016/17 outfit is the first United kit to be officially launched in China – the players revealed it on Saturday afternoon local time when a special event was held at the adidas Republic of Sports in Shanghai. It will be worn on the pitch for the first time when the Reds take on Manchester City in Beijing on Monday 25 July as Tour 2016, presented by Aon, continues.

Fans can purchase the new 2016/17 home kit via United Direct (store.manutd.com) and the Megastore at Old Trafford (from 09:00 BST on Saturday). Alongside the replica jersey, there is also an authentic shirt available, as worn by the players, a long-sleeved version, and shirts specifically for children and women.

To see more images of the new 2016/17 home kit, and for more information, sign up to http://www.adidas.co.uk/frontrow. To join the conversation, follow @adidasUK and @ManUtd on Twitter.

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